Mastering Type by Denise Bosler

Author:Denise Bosler [Bosler, Denise]
Language: eng
Format: epub
ISBN: 978-1-4403-1371-4
Publisher: F+W Media, Inc.
Published: 2012-05-06T16:00:00+00:00

chapter five

PARAGRAPH

Sentences come together to form a paragraph. It’s as if the individual sentences want to become a group, because a group has more influence than an individual. Paragraphs explain. Paragraphs tell stories. Paragraphs use their influence to convince. While a sentence may hook the viewer into a design, it is the paragraph that keeps them there. This is a heavy load to bear, requiring appropriate paragraph arrangement in order to communicate effectively.

Few designs out in the market don’t rely on paragraphs of text. A food package uses paragraphs to showcase the product, enticing the buyer to purchase the food. Over-the-counter drugs use paragraphs to communicate the correct dose of medicine. A play poster uses paragraphs to explain the who, what, when and where of a performance. The label on a fire extinguisher uses paragraphs to explain quickly and clearly how to put out a fire. Each of these examples requires a very different approach to designing a paragraph. Working with this volume of words is a critical skill for a designer.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.